London 2012 Olympic news: Italian company Mondo becomes London 2012 sponsor

This is the news from USA Today regarding the sponsorship of the Olympic Games:

LONDON (AP) — Italian track manufacturer Mondo has become an official sponsor of the 2012 London Olympics.


The company was unveiled Friday as a tier-three supplier by London organizers, becoming the 31st domestic sponsor of the games.


Mondo will supply the track and warmup track for the Olympic Stadium, as well as equipment such as hurdles and high jump bars. It will also supply the surface or flooring for up to 10 Olympic and Paralympic sports.


Mondo will provide some of the materials on a rental basis, promising to reassign them for future use after the 2012 games.


Mondo has supplied the past nine Olympic Games, starting in Montreal in 1976.

News Source: USA Today

Comment:

For the past 9 Olympic Games, it's Mondo who got the major sponsorship. It began in 1976, or about 34 years ago. So does this meant to say that in the past 34 years no one of its competitors has surpassed and challenge MONDO? Im not really familiar with this company, but Im pretty sure that this is a really big company.

Another side of my thought also says that this company only exist to do business with Olympic Games and International Game events around the world, so they always make sure to get the sponsorship of these events or else they will never have a good business at all.